ThinkSmart Commences Trading With New ‘Infinity’ Product In 683 Dixons Retail Stores In the UK

22 Oct ThinkSmart Commences Trading With New ‘Infinity’ Product In 683 Dixons Retail Stores In the UK

– Introduces new finance product to UK market

– Rolls out across Dixons’ entire UK store network – UK’s largest electrical retailer

– Extends relationship with Dixons to 2015.

ThinkSmart Limited (ASX:TSM), a leading international computer and office equipment financing company, today launched its new “Infinity” consumer finance proposition in the UK with Dixons, the UK’s largest specialist electrical retailer.

Infinity combines the convenience of a consumer rental payment plan, with a fully supported suite of services for the computer shopper and an easy upgrade path to new technology.  The product is being supported exclusively through the Dixons Retail group.  Dixons operates 683 stores in the UK, which last year generated nearly £1.4bn in sales of computing equipment.

“Infinity provides consumers the ability to obtain a new computer every 2 years with a compelling value proposition that is unique in the UK,” said Ned Montarello, Executive Chairman and CEO of ThinkSmart Limited.

“With Infinity, the customers’ computer is set-up before they leave the store.  They have automatic online virus protection, 24/7 technical support for the duration of their contract and if they ever have a problem with their computer it will be fixed or replaced.

“To make it easy for them to stay up-to-date, we will also reimburse them 25% of the original value of their equipment at the end of their term when they update their technology on a new Infinity contract.”

Mr Montarello said the timing of the launch in the UK would allow ThinkSmart to benefit from the key Christmas trading period.

In conjunction with launching the Infinity product, ThinkSmart has secured an extension of its contract with Dixons for the offer of ThinkSmart products in Dixons stores to 2015.

About Infinity: ThinkSmart’s new Infinity payment proposition with Dixons offers the customer more than pure finance.  With the customer proposition of being able to access a new computer every 2 years, Infinity offers the UK computer shopper the ability to have:   

A new laptop or desktop PC selected from the UK’s largest range;

No upfront cash out-lay, just 24 fixed monthly payments;

The computer is fully set-up and operating before they leave the store and includes;

2 Years on-line protection against viruses and threats from Norton 360 Gold;

2 Years product protection through Dixons’ Whatever Happens including cover for damage caused by mishaps;

2 Annual PC Tune Ups to keep the PC serviced and running smoothly; 

2 Years technical help and support delivered 24 / 7 through Dixons’ Tech Friend service; and 

25% of the PC’s original purchase price as cash back at the end of 2 years if the customer chooses to upgrade to the latest equipment. If the customer upgrades, with Infinity they will also have all their data transferred onto their new computer, as well as the old computer being cleansed of all data before disposal.